The Importance of Educating Our Customers

educating our customers

Educating Our Customers Builds Loyalty and Trust


Informed customers are happy customers. And one of the things Super Heat and Air has built its reputation on is educating our customers. We believe in the importance of showing as well as telling. While some air conditioning companies will come in, do their job and walk out, we believe there’s more to great customer service. And educating our customers has not only gotten us great reviews, but it has allowed us to build customer loyalty.


“I needed two units replaced only, I live in Jacksonville. I heard through family that this place is amazing! They made the accommodations and sent two wonderful installers to my home and replaced them! I couldn’t be happier with the service and quality work that was done in my home. The installers were so very kind and even allowed me to ask many questions and watch almost every part of what they were doing. … Do yourself a favor and use them, you won’t regret it!” – Renee DiLorenzo


Making Informed Decisions

Before we sell a new air conditioning system to a customer, we always make sure they make informed decisions about their purchase. That’s because we want our customers to not only get the best value for their money, but to also know what they’re getting for their investment. Aside from building trust, educating our customers gives them a sense of confidence that they’re making the right decision.


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Whether it’s an AC repair or maintenance or even a duct cleaning service, the same principle of not just telling but showing applies as well. So rather than just provide air conditioning service, we take the time to walk our customers through the process and show them exactly what needs to be done. It’s what any good business should do.


Hiring the Right People

Hiring people who actually know what they’re doing is the best way to keep customers informed. Our people are a reflection of our worth as a company. So we only hire qualified factory trained AC technicians to represent us. And we make sure our guys are staying up-to-date with the latest HVAC products and technologies to better serve our customers.


“I had a great experience with Tampa Master Tech Caleb Lake. He was very professional, He even went as far as to educate me on the issues of my A/C unit and went as far as to explain the out come if the problem wasn’t corrected. He knew his stuff and that put me at ease. Just wanted to send him a shout out and say thanks again.” – Sir Rolando Torres, Jr.


The Takeaway

Educating our customers also allows us to be viewed us as a reliable source of information. It helps establish a bond with the people we serve. This is why we also update our blog regularly: to establish ourselves as a reliable source for information about who we are and what we do. Keeping our customers informed builds trust and loyalty. And it helps a great deal with referrals and word-of-mouth too. It’s also our way of showing appreciation and gratitude to our customers. And it gives them a picture of what kind of service they can expect from us when they use our services in the future.


“Answered all my questions about future business needs. They were efficient. They charged only the quoted amount.” – Suzanne R. Clearwater, FL


When you get service from us, make sure you know what you’re getting. So when you’re ready to get air conditioning service from a fast, reliable AC company you can trust, call us at 813-609-5015


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